If you want 2016 to be better than 2015, you have to do something differently in 2016 than you did in 2015. It’s a simple but profound realization. Change brings the opportunity to make things better; it can be scary yet exciting at the same time.

Ask yourself what you are going to do differently to have your best year ever. Here are some questions and exercises to consider:

Clarify Your Vision
What does the world look like after it’s consumed your product or service? A vision statement for a company helps to keep everyone on track and seeing the bigger picture of what they’re accomplishing day after day. How is the world smarter, more beautiful, happier, healthier, or wealthier after they’ve left your business?

If you haven’t written your business vision and mission statement, consider this exercise for 2016.

Create New Habits
What habits are holding you back? Which ones are propelling you forward? Choose one habit that’s costing you the most and make a commitment to drop it from your 2016 repertoire. Conversely, identify the habit that is brining you happiness and wealth and multiply it.

Let Go
Sometimes we need to let go before we can move forward. What do you need to let go of? Are there customers or employees in your life that sap your energy or your bank account?

Build Your Support Structure
Are you short-staffed? The way you manage your time has everything to do with your success or the lack of it. If you are taking up your time with a lot of low-dollar tasks, it’s going to be hard to boost your income and get ahead. Surround yourself with support to do everything that can be delegated, including personal tasks such as grocery shopping, housekeeping, cooking, and lawn maintenance as well as tasks such as filing, bookkeeping, appointment scheduling, and routine customer service.

Make a list of areas where you could use support, and fill these gaps. In today’s world, you don’t need to hire full time people to fill these slots; you can simply get responsible contractors, other small businesses, and virtual assistants to build your support team.

Focus
What project or task would make a huge difference in 2016 if you could pull it off? Focus on the high payback projects and commit to one, even though it might be out of your comfort zone. Imagine the difference in your business once it’s completed, and get inspired to get started.

Choose just one of these areas to start your 2016 out with hope, intention, and excitement.

You may have heard that Google has rolled out a new search algorithm that ranks mobile-friendly websites higher than sites that are not mobile-friendly. You don’t need to worry too much about this unless you rely on website leads for new clients to build your business.

If you do rely on website leads for new business and your leads have dropped off over the summer, the reason could be that your site is not mobile-friendly and has been ranked lower because of it.  Here are three steps you can go through to determine the status of your site.

Take a Free Mobile-Friendly Test

Go to this link and enter your domain name.

https://www.google.com/webmasters/tools/mobile-friendly/

It takes about a minute or two to find out whether your site is mobile-ready.

If your site passes, you’re done!  You don’t need to do anything.  If it doesn’t, then go to step 2.

Contact Your Webmaster

Ask your webmaster for an estimate to get your site mobile-ready.

Take Action

Google started making changes to the search algorithm the week of April 20, 2015 has now implemented it worldwide.  To benefit from mobile traffic and a higher search ranking, make plans to get your site mobile-friendly sooner rather than later.

It’s good to know some basic accounting terms, and here are ten terms with friendly definitions for your review.

Asset:  Essentially, assets are what you own.   These include your bank accounts, business equipment, and even the amounts that customers owe you.

Revenue:  Revenue is what you make.  Another word for it is Sales.  You generate revenue in your business when you make a sale to a customer.  The amount of the sale is included in revenue.

Expense:  An expense is what you spend in your business on items that are not expected to benefit you in the long term.  Expenses include credit card fees, office supplies, insurance, rent, payroll expense, and similar items that you need to incur to keep your business running.

COGS:  COGS stands for Cost of Goods Sold.  It’s a form of expense that directly relates to the product or service being sold.  For example, if shoes are being sold, the cost of purchasing those shoes are consider COGS, while something like rent or insurance is simply an expense.  COGS is more important in manufacturing, retail, and distribution companies.

Net Income:  Another word for net income is profit.  It’s calculated by subtracting expenses from revenue.  If what’s left over is a positive number, it’s net income and if it’s negative, it’s a net loss.  Besides your salary, it’s the amount of money you can either keep or re-invest into your business.

Debit:  A debit is a term that tells you whether money is being increased or decreased.  The hard part is that it’s opposite depending on the account and the company.  Here are some examples:

  • A debit to cash increases it, so that’s good.
  • A debit to a loan you owe decreases it, so that’s good too because you are paying it off.
  • When you talk to a bank teller and they want to debit your account, it means they are taking money away, because your account is a liability to them.  So it’s opposite.

Credit:  A credit is a term that tells you whether money is being increased or decreased.  The hard part is that it’s opposite depending on the account and the company.  Here are some examples:

  • A credit to cash decreases it, as in writing a check to someone.
  • A credit to a loan you owe increases it, so you owe more money.
  • When you talk to a bank teller and they want to credit your account, it means they are putting money in, because your account is a liability to them.  So it’s opposite.

 

GAAP: GAAP stands for Generally Accepted Accounting Principles.  It refers to the set of standards that must be followed by accountants when creating accounting reports for people like bankers and investors who rely on them.

Liabilities:  Liabilities are what you owe.  If you have loans taken out for your business or owe vendors money for invoices of purchases they sent you, those are liabilities.  Common liabilities include sales tax that you’ve collected but not paid, unpaid vendors’ invoices, credit cards that are not paid off each month, mortgages on buildings, and any bank loans you’ve taken out.

Equity:  In mathematical terms, equity is the net of your assets less your liabilities.  In more philosophical terms, it’s the net amount you and your fellow business owners have invested in your business adjusted by the years of net income you’ve made less what you’ve taken out of the business.

How many terms did you already know?  Do you feel smarter already?  Knowing accounting terms will help you understand this aspect of your business a bit better.

Keeping a to-do list is a great way to be productive, avoid having things fall through the crack, and unclutter your brain.  How you maintain your to-do list varies: some people use pen and paper because they love the feeling of crossing tasks off, others use Excel or Google documents.  Still others might try Evernote.

If all of those still have you feeling unorganized, then you’re in luck.  There’s a whole new genre of apps to automate your to-do list.  Here is a list of things to consider:

  1. Would it be great to access your to-do list from any device?
  2. Do you need subtasks?
  3. Would you like to set priorities and due dates?
  4. Do you want notifications or reminders?
  5. Do you want to share tasks with others?
  6. Do you have repeating tasks that need to be handled differently?
  7. Do you need to be able to make comments or notes for each task?
  8. Would it be nice to forward an email to your to-do list and just have it logged?
  9. Do you want to be able to print your to-do list?
  10. Do you want to be able to set hash tags, filters, and labels for each task?

Once you’ve thought about your requirements, now you can look for an app that meets it.  Here are two to get you started:

  • ToDoist.com
  • Wunderlist.com

If those don’t work out, Google “to-do list apps” and you’ll have a bevy of selections to choose from.  These to-do lists will work for not only business projects but also major life projects like weddings, vacations, and more.

Try these new to-do list apps and let us know what you think.

There’s a visual side to every business, and Pinterest and Instagram, which are social media applications, can show your customers and prospects what your business looks like form day to day. Plus, you can have some real fun with it.

Pinterest allows people to post graphics to online bulletin boards and share them with others. In Pinterest, graphics of all kinds are allowed, including photographs, screen prints, logos, and more. In Instagram, photos are posted and shared among users. Here are some tips you can implement in your business to take advantage of Pinterest and Instagram.

1. Take pictures of your work.

Even if you’re a plumber, work can be interesting and artistic at times. Take a picture of the child’s toy that was clogging the toilet, and you could have an entire pinboard of “Things that we’ve pulled out of toilets.” If you’re in personal service, you can photograph your client’s new manicure or hairdo (with their permission of course). If you’re in landscaping you can snap the cleanup job you just did. If you’re a webmaster, take screen prints of your clients’ new webpages and post them to Pinterest.

2. Take pictures of the happy client.

Before leaving your happy client, grab a photo of them showing their new product. With their permission you can post these to both Pinterest and Instagram. As an added plus, use the client’s testimonials or review as your caption, and if they are a small business owner, include their URL to help them out a bit with their marketing and social media.

3. Grab before and after shots.

Before and after photos are great for your portfolio and work well in both Pinterest and Instagram. They can show a future customer what’s possible with your service.

4. Shoot daily scenes at your office or place of work.

Do all your employees hangout in the morning before going their separate ways? Do you ever have all-hands staff meetings? If so, you can add these photos to your growing collection at Instagram.

5. Create topical pinboards.

Even if your job isn’t very funny, you can make funny pinboards about it (exceptions possibly being hospitals and funeral homes). Accounting humor, attorney jokes, and engineering humor can make for a fun Pinterest board. Other ideas include:

  • A pinboard of people you look up to or who have mentored you,
  • Favorite books you’ve read or like,
  • Inspirational quotes,
  • Favorite places,
  • Your team of employees, and
  • Any of the categories mentioned above.

Go wild with photos and screen shots in your business, and your business will get noticed on social media.