Five Expenses to Cut During Tough Times

If revenue hasn’t come back as fast as you expected it to, it may be time to review your budget and determine if some planned expenses can be cut. Here are five places to look to do just that. 1. Travel Since most events have been moved online or cancelled altogether, you…

How to Reduce Stress Around Money

Many families and small business owners have seen decreases in income over the last several months. Money struggles can cause us to experience stress and worry, and none of us need that right now. Instead we need to boost our immune systems and decrease stress. Here are some tips on how we…

3 Essential Metrics for a Smarter Marketing Spend

The only way to get smarter about how to invest your marketing dollars is to document and measure what’s happening now in your business.  What you’ve measured, you can then improve. Marketing Spend The first step to measuring what you spend on marketing is to aggregate all of the costs.  They may…