Do you love using Facebook with your friends but know you’re missing out by not using it in business? Do you feel guilty when you post a business promotion and would prefer not to bug your friends? The good news is there’s an easy way to separate Facebook personal use from business within your personal account.

The answer is to group your friends by lists. Once you do that, you can selectively post to the appropriate list(s). Here’s how to do it, step by step.

Log into Facebook and go to your Home page. From the left column, locate the section on Friends and click on More, which is just to the right. At the top right of this Friends page, you’ll see a button called Create List.

Create two lists: one labeled Business and one labeled Personal. You can create far more than two if you want, but for now, start with two. Click the Create button and it will then ask you if you want to add friends. Click that button and select the friends you want to add to each list. In some cases, you’ll want a friend to be on both lists, and that’s fine. Once you’re done, you’ll have a list of business friends and a list of personal friends.

When you post an item, you can select which list you want to see your post. If you’re showing private events like birthdays, weddings, drunk parties, and grandbabies, you may only want friends to see those posts. If you’re pitching a new product, your business list should see that post, but you might not want to bug your friends.

Enter your post as usual and locate the Custom button to the left of the blue Post button. Select the list of friends that you wish to see this post. Then click Post. You’ve now successfully separated your personal and business friends and posts on Facebook.

Almost every social media account has a way for you to separate business from personal, so don’t let this excuse be a reason to miss out on some great marketing opportunities for your business.

Slack is a relatively new collaboration tool that is designed to cut down on emails among team members and boost productivity.  It provides messaging by topic or channel so that threads of communication can be streamlined and accessed easily.

Slack is a searchable messaging portal that allows document sharing from a team member’s computer or integrated apps such as Google Drive, DropBox and more.  Slack has 300,000 paid accounts and 1.1 million active users per day.  There is a free option.

Once all your team members are in Slack, they can create channels and have conversations within the channels.  Channels can be organized in any way you want, such as by:

  • Departments
  • Projects
  • Clients
  • Locations
  • Trips
  • Office talk

Channels can be made public within your team or private.

You can also direct-message anyone else in the group so two or more team members can have a private talk. Conversations can be followed on any device – computer, tablet, and phone.

You can add documents to the message stream so team members can review and make comments.  These documents can come from your local computer or one of the 900 integrated apps.  And the messages are searchable to boost efficiency.

If you’re looking for a tool that reduces the number of emails across team members, try out Slack at slack.com.

Periscope is one of social media’s newest darlings.  It enables cell phone users (iPhone and Android) to capture and steam live video from their phone.  Periscope was acquired by Twitter in February 2015, and it launched in March.  As of August 12, 2015, Periscope announced they had 10 million users watching 40 years of video per day.   Here are a couple of tips to get you started using Periscope:

Getting Started

If you don’t already have a Twitter account, do that first.  Periscope uses your Twitter info to log you in.  Start following people and they will follow you back.

When someone you follow is broadcasting live, your phone will whistle and you can join in the broadcast.  Once you do, tap the screen to give the broadcaster hearts (likes), which will display and float up the right side of the screen.  You can make comments or ask questions during the broadcast as well; it’s designed to be very interactive.

Your First Broadcast

You can broadcast anything:

  • A new product or service you’re offering
  • Events you’re attending
  • Interviews with people
  • A great view at a party
  • News like a police, fire, or weather event
  • A speech you want to give

Make sure you’re on long enough for people to join in, unless you’ve invited them ahead of time.   You can also keep your videos private if you want to.

To start the broadcast, use the third icon on the bottom which looks like a lens with a small red part.  Title your broadcast, then hit the start button and you’re live.  Double-click the screen to toggle the screen toward you and away from you.  For long broadcasts, consider getting a table tripod or a GorillaPod tripod (by Joby®) with a cell phone holder so your picture will be steadier than handheld.

Broadcasts are listed for 24 hours and then they drop off.  If you want to save your broadcasts to your camera/video roll, be sure to go into Settings under your profile and turn on Autosave Broadcasts.  You can also send your video to the cloud using Katch.me.

Have fun with Periscope; it is a great way to get the word out about your business.

A 2014 Global Fraud Study conducted by the Association of Certified Fraud Examiners (ACFE) estimates that the average business loses five percent of their revenues to fraud.  The global total of fraud losses is $3.7 trillion.  The median fraud case goes 18 months before detection and results in a $145,000 loss.  How can you avoid being a fraud victim?

The first step is to become more aware of the conditions that make fraud possible.  The fraud triangle is a model that describes three components that need to be present in order for fraud to occur:

  1. Motivation (or Need)
  2. Rationalization
  3. Opportunity

When fewer than three legs of the triangle are present, we can deter fraud.  When all three are present, fraud could occur.

Motivation

Financial pressure at home is an example of when motivation to commit fraud is present.  The fraud perpetrator finds themselves in need of large amounts of cash due to any number of reasons:  poor investments, gambling, a flamboyant lifestyle, need for health care funds, family requirements, or social pressure.  In short, the person needs money and lots of it fast.

Rationalization

The person who commits fraud rationalizes the act in their minds:

  • I’m too smart to get caught.
  • I’ll put it back when my luck changes.
  • The big company won’t miss it.
  • I don’t like the person I’m stealing from.
  • I’m entitled to it.

At some point in the process, the person who commits fraud loses their sense of right and wrong and their fear of any consequences.

Opportunity

Here’s where you as a business owner come in.  If there’s a leak in your control processes, then you have created an opportunity for fraud to occur.  People who handle cash, signatory authority on a bank account, or financial records with poor oversight could notice that there is an opportunity for fraud to occur with the ability to cover the act up for some time.

Seventy-seven percent of all frauds occur in one of these departments:  accounting, operations, sales, executive/upper management, customer service, purchasing and finance. The banking and financial services, government and public administration, and manufacturing industries are at the highest risk for fraud cases. (Source: ACFE)

Prevention

Once you understand a little about fraud, prevention is the next step.   To some degree, all three points on the triangle can be controlled; however, most fraud prevention programs focus on the third area the most:  Opportunity.  When you can shut down the opportunity for fraud, then you’ve gone a long way to prevent it.

While we hope fraud never happens to you, it makes good sense to take preventative steps to avoid it.  Please give us a call if we can help you in any way.

Providing great service can make a huge difference in a small business. For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors. Done right, good customer service can bring lots of referrals that lead to increased revenue. Here are five tips to improve service to your customers.

1- “Welcome Home” Greeting

Consider your business as your home and your customers as invited guests. No matter how they come to you, whether by phone, email, or in person, greet them like you would a guest. If your business has a storefront and customers walk in, have your employees greet them immediately with a welcome message that ends in “Please, make yourself at home.” If your prospect or customer calls you, greet them warmly with “I’m so glad you called.” If a customer or prospect emails you, personally email them back (no autoresponders) to let them know you received their message and when you will be replying.

A warm welcome every time your customer contacts you will make them feel important.

2- Throwback Thank You Cards

Be old-fashioned for a change and handwrite thank you cards to your top clients. You can get blank folding cards with matching envelopes from your local printer or paper shop and have your company logo printed on them. If you don’t have time for that, consider SendOutCards.com.

3- Apologize

Things are bound to go wrong. Be quick with a heartfelt apology whether it’s your fault or not. If your customer struggled with anything – your website, shopping cart, store display, out-of-stock item, and so on – teach your employees to apologize first, then own the problem and get it fixed for all future clients. You can also teach them the language, “thank you for giving us the opportunity to fix this for all future clients.”

4- Mystery Shop

Periodically hire a mystery shopper to evaluate the customer experience at your business. These customer service experts will provide you with a list of suggestions, from your initial voice mail recording to paying your bill. Everywhere your business touches a client should be streamlined, easy, and sealed with a smile.

5- Listen

Your customers can be the best source of ideas for your next new revenue stream. Listen to their feedback and incorporate their ideas into your business.

Try these customer service tips to delight your customers, and watch your revenue grow.